As the excitement around the ICC Champions Trophy rises, Coca-Cola and Pepsi’s struggle off the field is getting more intense. Coca-Cola is purposefully positioned itself to dominate the marketing game with an eye toward overtaking its long-time rival, Pepsi, in attracting the attention of cricket fans all around.
Strong branding, well-known alliances, and creative digital initiatives by Coca-Cola cover all ground. Using its global reach, the brand is devising innovative ideas to interact with viewers thereby ensuring maximum visibility during the event.
Pepsi, whose intimate ties to cricket are well-known, will not back down easily either. Given the brand’s history of creating memorable cricket advertising appealing to fans, this conflict is notably more intense.
Not simply about cricket, the Champions Trophy is a brand supremacy battlefield. Coca-Cola wants to bowl Pepsi out in the marketing contest, so fans should expect a fierce and creative rivalry that will add still another degree of excitement to the long-awaited event.
