True origins trace back to 1998 with release of iMac—Apple’s first ‘i’ product

Nearly two decades after the first iPhone launched, many Apple users are still curious about the meaning behind the iconic lowercase ‘i’ that appears in product names like iPhone, iPad, iMac, and iPod.
Over the years, Apple’s consistent use of the ‘i’ branding sparked numerous theories. Some speculated it represented the internet, intelligence, or information. Others believed it symbolized the personal pronoun ‘I’, suggesting a focus on the individual user. Ideas like “immediate”, “immaculate”, or even “individual” were also floated on social media. Some linked the ‘i’ to Apple’s mobile operating system, iOS.
However, the true origins of the ‘i’ trace back to 1998 with the release of the iMac—Apple’s first ‘i’ product. According to Reader’s Digest, Steve Jobs, Apple’s visionary founder, confirmed that the ‘i’ in iMac originally stood for “internet,” as the computer boasted advanced internet capabilities that were groundbreaking at the time.
As Apple evolved, so did the interpretation of the ‘i’. Jobs later explained that the letter wasn’t limited to a single meaning. In fact, it came to represent multiple ideas central to Apple’s philosophy, including internet, individual, instruct, inform, and inspire. He also acknowledged the connection to the pronoun “I”—emphasizing personal use and the educational potential of Apple products.
In more recent years, with the rise of artificial intelligence in Apple devices, some have argued that ‘i’ might now also stand for intelligence.
Ultimately, Steve Jobs made it clear that the ‘i’ was never about one fixed meaning. Instead, it symbolized the spirit of Apple—innovation, inspiration, and individuality wrapped into one iconic letter.